Computers are continually increasing in power. In fact, such is the weight of this pattern of hardware power doubling in power every two years that it even has it's own phrase to acknowledge this observation: Moore's Law. While processing power may be going from strength to strength, the fact is that many businesses struggle, or simply cannot keep up with the changes; it's just too costly. This is one reason why the idea of virtualization can be appealing to many company owners and managers.

Virtualization is the act of taking an existing system, say a server, and creating a virtual copy of it that is hosted either in a physical unit or somewhere out of the office. Some systems you can virtualize include: Desktops, Operating Systems, servers, hardware and storage. Most small businesses start with storage and server virtualization as this can usually be done with relative ease and at an affordable cost.

Benefits of virtualization The question many business owners ask when they are looking into virtualization is what benefits it can bring. While the positives are numerous, here are the five most common:

1. Reduced space Physical hardware can take up a lot of space, and the common trend among many businesses is that the space available per person is shrinking in order to save costs. Take for example your servers. If you virtualize these, you can probably fit all of them onto one or two units. This will reduce the space your hardware takes up, freeing up extra storage capacity or possibly another desk.

2. Reduced overhead Having hardware and servers in an office can be expensive to maintain. You have to have climate control to start with which means higher electricity bills and higher maintenance costs. Virtualization will often reduce overhead costs and save you money. Beyond that, many solutions offer a pay-per-use pricing model which makes predicting costs easier.

3. Quicker backup and recovery Many virtualization solution providers also offer backup services that can be automated. This means that your vital data is always backed up and protected. Beyond that, the backups can be stored at a different location, meaning that if there is a disaster, you can recover lost data quickly and easily.

4. Longer hardware replacement cycles Virtualized solutions and platforms often require lower computing resources because they are hosted on the provider's servers. This means that you won't have to replace existing tech hardware. Beyond that, existing systems can be used for longer which will save you money.

5. Virtualization is scalable If your company is growing, you will eventually have to add new systems. In an already cramped office this means finding the space for hardware or servers needed to support your growth, not to mention investing in systems that are compatible with existing hardware. Virtualization is highly scalable, and can grow with your company, often without the need for extra services.

In general, virtualization could help your business grow, while IT costs remain stable, or are even decreased. If you would like to learn more about how virtualization of your systems can help your company, contact us today.

In the modern age of technology, with nearly everything going online, making business decisions has become incredibly tough. There is so much data available to us that we simply can't assimilate and comprehend all of it. The danger being that this is potentially causing us to make the wrong decisions. Business Intelligence (BI) is the idea of harnessing this data and analyzing it so we can make better choices. One of the newer components of BI is the concept of social data.

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

• Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
• Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
• Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.

There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

Although businesses have been getting rid of Windows XP for at least the last 3 years, the fact remains that as of last December, around 500 million users will still be running Windows XP. Here are 7 of the top reasons it’s time to finally give up Windows XP now.

1. Tons Of Viruses. There is a huge library of viruses aimed at Windows XP and limited antivirus support still available.

2. XP Is OLD (almost 12 years old!). The 1st iPod was released the same year as Windows XP. In a world where the 5th iPhone has been released, no one should be left using an O/S that pre-dates the 1st iPod!

3. Least Secure Operating System (By Far!). ALL other platforms, including Linux, all versions of Mac OS X, Windows 7 and Windows 8 are more secure than XP by a huge margin. Windows Vista is actually a far safer option (scary!).

4. Built For A Simpler Time. XP was created for a simpler world of technology. It was formatted to fit to a screen only 640 pixels wide, and it showcased IE6 as a new product. The internet was a different place when XP was developed. Smartphones were non-existent, laptops were a luxury and tablet computers were science fiction.

5. No More Band-Aids. Only so many band-aid fixes on top of each other can be effective.

6. Support Is Ending. Mainstream support of XP ended 4 years ago (April 2009) with only critical security updates since then.

7. Malware Everywhere. You can continue to use XP, but with more malware than ever. XP is by far the most vulnerable platform to connect to the internet.

 

XP is a relic from a different world. Use at your own risk.

 

To some fans of Apple's products the thought of using anything from Google is simply ludicrous. Why would you use something from a competitor? Well, it could be that the product or app is better than anything else out there. This is true for Google Search, which brings Google's powerful search tools to the iPad and iPhone. The app has recently been updated with a new feature called Google Now. Have you heard of it?

Here's a brief overview of Google Now, and how to install and use it.

Ok, so, what exactly is Google Now? Google Now is best thought of as Google's answer to Apple's Siri. It's an app that functions like a personal assistant and has become a large component of Google's Search for mobile app. The idea of Now is that you can use natural language to search for answers to questions, find recommendations or even perform actions like creating a calendar entry, or writing an email.

Google Now also passively delivers information that it thinks is useful to you. While creepy at first, especially when you see how accurate predictions can be, it is actually a really cool tool. What's interesting about Google Now is that relevant information is displayed below search results in what are called 'cards'. The cards shown will depend on your location, recent searches, calendar and even method of transport.

Probably the best way to explain Google Now is through an example:

Say you have a meeting with a potential supplier at a coffee shop across town tomorrow. You pull up the Google Search app on your iPad, tap the microphone button and ask Google, "What's the coffee shop on 5th Avenue?". Google searches for the coffee shop and comes back with three search results including the shop you are looking for. You then enter the name and address in your Google Calendar, along with the date and time.

The next day, you look at the Google Search app again because you've forgotten the exact address. Just below the Search bar you will see that new cards have popped up. The first is a reminder of the scheduled event, along with the contact information of the person you are meeting. Just below that is a map on how to get to the coffee shop, along with driving directions.

When you get in the car, you notice that traffic seems a little heavier than usual, so you pull up Google Search and the card has been updated with a map showing current traffic along with what Google thinks will be the fastest route, without you having to ask.

This app works surprisingly well, and many users have noted that both search results and the cards are accurate. Where Google Now really shines is when you are traveling. If you go to another country, cards will pop up with the exchange rate, translator, local map with landmarks, time back home and even flight information (assuming the reservation has been sent to your Gmail account).

How to install and use If this app sounds interesting, all you have to do to get it is download Google Search app from the Apple App Store, install it, open it and sign in using your Google account. Cards will start to popup after a couple of days. You can tweak what cards appear by using the search feature, or through the app's settings.

While this is a Google product, it can be useful for your Apple device, especially if you have a Google account. If you would like to learn more about this app or how the iPad can make your business easier, contact us today to see how we can help.

One of the cardinal rules of document creation is that you need white space. We are taught from a young age to separate our written thoughts into paragraphs which make them easier to read and make documents look professional. This has carried over to documents created using word processors like Microsoft Word. While Word is great, it can be a hassle formatting documents, especially when you need to add gaps or breaks between text. Did you know that Word actually has features that can help you format your text by adding breaks?

There are numerous types of text breaks you can use in Word:

• Page break - Will insert a break where the cursor is and move the next line of text to the following page. This break is good for formatting reports and other longer documents, especially if you have headings with multiple subheadings; a page break between each main heading will make a report easier to read.
• Column break - If you have a document with more than one column, inserting a column break will move the cursor or text to the next column on the right. If you don't have columns, this will function as a page break.
• Section break - There are four different types of section breaks that can be used when you want to divide a document into different sections. For example, if you have a report where 3 pages need to be in a column, you can insert a section break around these pages and format them separately from the rest of the document.
• Line break - These breaks will move text to the next line. This can be useful if your document has an extra line between paragraphs, or when you are writing a list and need to add another paragraph without a new list point. You can insert a line break by hitting Shift+Return.

How to break your documents If you need to insert a break in your document, we first recommend that you turn on Show/Hide. This can be done by:

1. Clicking on Tools from the menu bar at the top of the window.
2. Selecting Options followed by the View tab in the window that pops up.
3. Ticking All under the Formatting Marks section.
4. Clicking Ok.

This will show all formatting marks on the document, making it easier for you to see what breaks and changes to formatting you have made. You can then insert breaks by:

1. Clicking where you would like to insert the break in the document (The break will be inserted where the blinking cursor is located, so be sure it's in the right spot.)
2. Clicking Insert from the menu bar at the top of the screen followed by Break.
3. Ticking the type of break you want to insert.
4. Clicking Ok.

Breaks are a great way to create documents that not only look more professional but are easier to read. If you are looking to learn more about using Word to its full potential, please contact us today.

Cyber crime has been around since the very early days of the Internet and has it has become an increasingly serious problem as the number of Internet users has increased. This trend is likely to continue, and you can be guaranteed that you'll continue to see news about websites being hacked and valuable information exposed. One of the latest sites to be hacked is LivingSocial.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

1. Going to LivingSocial's forgot your password page.
2. Entering the email address you used to sign up for the account with.
3. Pressing Reset Password.
4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

It’s everyone’s favorite application. Since its introduction, it has revolutionized the way we communicate, both personally and professionally. It has had a major impact on how companies market themselves, communicate with vendors, send out press releases, rally employees and alert clients to their latest and greatest promotion. The ease, low-cost and speed of e-mail in marketing is the biggest reason why our inboxes are overflowing with spam.

In response to the ubiquitous outcry “I hate spam,” governments have crafted regulations surrounding the use of e-mail; and if you are one of the millions of companies using e-mail for marketing, then it’s important that you familiarize yourself with these laws. But the danger doesn’t stop there…

Even if you don’t get caught by the feds for violating the rules of e-mail usage, you can still end up on a blacklist with the major ISPs such as Yahoo!, Gmail, GoDaddy and Earthlink. Once you get blacklisted, you are considered guilty until proven innocent, and ALL the e-mail you send won’t get through, even to people who want to receive it—a consequence that could end up hurting your business more than a fine.

What Are The Basic Guidelines Of E-mail Marketing?

First and foremost, make sure you are only sending e-mail campaigns to people who have solicited (requested) to be on your distribution list. This is called “opting-in” or subscribing, and e-mails sent to these folks are considered “solicited e-mail.” You are perfectly within your rights to send them messages; but if you got their e-mail address by any other means and they did NOT specifically request to be on your list, that’s considered “unsolicited e-mail” or spam. Sending promotional e-mails to people who have not requested them is not only illegal, but annoying…so don’t do it!

Next, make sure you provide directions on how a person can remove themselves from your distribution list in EVERY e-mail. The best place to put this information is at the very bottom of your message. You should also include your full company name and contact information at the bottom so no one can blame you for cloaking your identity—another legal “no-no” of e-mail marketing.

Our #1 Recommendation

Lastly, when sending e-mail out to your marketing list, we recommend using a service such as ConstantContact or MailChimp. These web-based applications will help you manage your e-mail distribution list with automatic opt-out and opt-in tools and will keep your e-mail server off an ISP’s blacklist.

Naturally, you want to make sure the information you are sending is interesting and relevant. No one wants more junk filling up their inbox, so the better you are at marketing, the better your results will be. E-mail is not a magic marketing bullet that will solve all your marketing problems but, used correctly, it can certainly help you reach more customers and build stronger relationships with the people you already do business with.

Take a moment and think about your business and if you are prepared for a disaster. If you are like most business owners or managers you have some form of backup and maybe even a basic disaster recovery plan. While this is a start, recent big disasters around the world have proven that a simple backup is not enough. If you feel that your business is under prepared, there are steps you can take to fix that.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

The cloud is arguably one of the most popular and influential tech trends of the past half decade, and will likely continue to be so for the foreseeable future. While the number of services that utilize the cloud seem to be growing exponentially, some business owners are still unsure over what type of cloud they can benefit from.

Below is a brief overview of the three major types of cloud, sometimes referred to as 'deployments' providers offer.

Public A public cloud is a service that uses the general Internet (what everyone has access to) to offer cloud solutions. These services can range from free to pay-per-use and can be used by anyone. For the most part, public clouds are inexpensive and provide users an easy way to access online storage and software. The major downside of this type of platform is that you don't have full control over the security of the system.

Some popular public cloud services include: Google Apps, DropBox, Amazon AWS and Microsoft SkyDrive.

Private A private cloud uses a private network which restricts access to only those who can connect to it. Most private clouds are hosted by either a service provider, or in the organization directly. For the most part, they offer the same functionality as public clouds. Where they differ is these clouds give users full control over their data, security and compliance.

These systems are ideal if you operate in environments that require you to securely store data, or meet strict regulatory requirements - normally healthcare, legal or financial industries.

Hybrid A Hybrid cloud system takes elements of both private and public clouds and combines them together. These solutions are usually a partnership where a vendor will have a private cloud platform which is usually specialized, and works with a public cloud provider to create one cloud.

An example of this is a vendor who offers virtualized storage solutions that are hosted at the company, e.g., active sales or customers records, while archives of these records are stored on a public cloud.

What is best for my business? When it comes to which type of cloud you should be using in your company, the answer really depends on what you need. If you work in a highly regulated industry, it would be better to use a private or hybrid cloud. If you are just looking to store basic files or simple software, then a public cloud is likely the better choice.

We highly recommend that you contact us. As your IT partner, we can work with you to help pick a solution that works for your business and budget. So, if you are looking to move your systems to the cloud, contact us today to see how we can help.

An interesting tech trend of the past couple of years is the increasingly diverse services offered by large companies. Take Microsoft for instance: You have email, Office, cloud storage, Xbox, Windows Phone, etc. These services are about as different as they come, but are all linked by your Microsoft Account. But having all of your eggs in one basket could pose a security threat, especially if your account has a weak password. This is why Microsoft recently introduced a two-step verification to make it harder for hackers to gain access to your Account.

Below is an overview of the two-step verification system Microsoft has recently implemented.

What is it? If you use any of Microsoft's products, you likely have a Microsoft Account. This account is what you use to access SkyDrive, Outlook, Skype, Office or even the Xbox. The whole idea of this is that you have one account for all of Microsoft's products and services.

While this is great (you only have to remember one username and password), it can be a security issue. If a hacker gets into your account, they could have access to all of your personal information. Microsoft realizes this and has recently introduced two-step verification, a new Microsoft Account feature that beefs up your account's security.

Two-step verification is a feature that will ask you additional questions when you try to log in to your Microsoft Account. For example, you may be asked to enter a PIN or phrase that is sent to your phone. If you have used your credit card at the Microsoft Store, or on an Xbox in the past year, you have likely seen this feature in action. Now, Microsoft has extended it to your account.

This new feature is not mandatory for your Microsoft Account, so you have to sign up for it. But It is a good idea to consider enabling this function on your account, especially if you have sensitive information stored online. While this won't make your account 100% hack proof, it will drastically cut down the chance of a hacker gaining access.

How to set up two-step verification Microsoft has made it really easy to enable this security measure. You can do so by:

1. Going to https://account.live.com/proofs/Manage and logging into your Microsoft Account.
2. Selecting your phone number and Text from the drop down menu and pressing Next on the window that opens to receive a text message with a code. If you don't see this option, you should be taken directly to they account management screen
3. Entering the code you get on your mobile device and pressing Submit.
4. Clicking on Security Info under Overview.
5. Selecting Set up two-step verification followed by Next.
6. Picking from how you would like to receive verification codes (Authenticator app, Phone, or another email account). We recommend the app, which you can download onto your mobile device.
7. Following the instructions on the screen and entering the code that is sent your the option you selected above, and pressing Next.

Your account should now have two-step verification. The next time you log in, you will be asked to verify the login using the option your selected. For example, if you selected a text message, you will receive a text on your phone with a code.

If you would like to learn more about your Microsoft Account and security measures you can take to, please contact us today.