Blog

April 6th, 2015

BusinessContinuity_Apr6_BThe one mistake most small business owners make is not thinking about a disaster before it happens. Unfortunately, when their businesses are threatened with a sudden flood and massive data loss, it’s already cost them plenty of time and money. Disasters can come in a variety of forms, whether as a result of natural causes or man-made errors - but it’s important to remember that the damage they cause can be minimized. A disaster recovery plan can put your business back on its feet during a crisis. Here are four ways to save your business from disaster.

Cloud backup

One of the most serious side effects disasters inflict on your business is preventing access to data. This is a major inconvenience, especially if you need to communicate with clients on a daily basis. Make sure all your crucial data is safe by using a cloud-based backup solution. With the power of the cloud, your files are stored and accessible from anywhere, and at any time. Cloud backup provides convenience and enhanced uptime, ensuring business continuity during a disaster.

Get disaster insurance

Disaster insurance can help cover the costs of repairing damage caused by certain disasters. Many business owners think they have sufficient insurance coverage, only to find out later that their policy didn’t cover a disaster scenario. Take the time to consult with your insurance agent to understand what is, and what is not, covered by your insurance. If necessary, consider buying additional coverage from your insurance provider.

Prepare your employees

Many businesses regard employees as their most valuable assets. In the event of a disaster you will rely on them not only to execute the disaster recovery plan, but to also keep your business running. Unfortunately, if your employees or their families are also affected by a natural disaster, they won’t be able to concentrate on their work. That’s why you need to prepare your staff for coping with a disaster as well as your business. It could be something as simple as issuing a handbook to cope with crises, sending emails to alert employees, or preparing emergency supplies and communication devices to meet immediate needs.

Create a contingency plan

Review all your business operations and identify areas that are crucial for your organization’s survival. Establish a procedure for managing those functions during a disaster. For instance, you can make a list of all suppliers and their contact information. If your suppliers are located near your business, you should have secondary contacts in other locations. Establish an assembly place where your employees can continue to run the business if your main premises become inaccessible. Once you have a contingency plan in place, make sure you review it with your employees at least twice a year so you don’t forget any crucial details.

When your business is hit by a disaster, the top priority is to keep your daily operations running as normally as possible. If you want to learn more about planning for a disaster, give us a call today.

Published with permission from TechAdvisory.org. Source.

April 3rd, 2015

164_B_WebWant to know a great way to get more business? Google search results. Show up at the top of the list, and you’ll find yourself with more customers and doing less marketing leg work. Sounds wonderful, but how do you make this happen? If your business is buried on page three or beyond in search, then Google has launched a new initiative that’s just the answer you’ve been looking for.

Here’s why showing up in search results matters

Google announced Let’s Put Our Cities on the Map on March 25. Along with it, they also shared the following statistics that demonstrate just how important search results are for your business:
  • Four out of five people use search engines to find local information
  • Businesses that are online grow 40% faster than those that aren’t
  • Consumers are 38% more likely to visit and 29% more likely to consider purchasing from businesses with complete listings

Let’s Put Our Cities on the Map puts your business on the map

Essentially, Let’s Put Our Cities on the Map creates a custom website for your town. And not just a few towns, but nearly every one in the US - 30,000 in all. The site teaches you how to enhance the company information that shows up on Google, and also offers instructions on how to make a Google My Business listing. Once implemented, both of these will make it easier for your business to appear in search results.

But that’s not all. There are number of other features Let’s Put Our Cities on the Map offers, including:

  • Access to new diagnostic tools that show how your business is appearing in both Google search results and maps
  • The ability to verify your business for Google searches
  • Tools to add photos, location and operating hours to your business listing
  • A year’s free access to a domain name and website through their partner Startlogic
Additionally, the site will point visitors to Google hosted, in-person training workshops with local organizations such as your Chamber of Commerce and Small Business Development Centers.

To learn more about Let’s Put Our Cities on the Map and the latest web developments, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Web
April 2nd, 2015

SocialMedia_Mar30_BIf you use a Facebook page to promote your business online, you’ll know that your like count - the number of users who have liked your page - is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities. The more "likes" you have, the more people that will see your posts, and the more likely it is too that those posts will appear in their friends’ feeds, spreading the message further. But Facebook has announced that page owners should expect a drop in likes - here's the lowdown.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 1st, 2015

iPhone_Mar27_BAre you fed up of having to waste time integrating your Google Calendar entries with your iPhone to enjoy the benefits of access to your schedule on the go? Your life could be about to get a little easier, thanks to Google’s long awaited release of its Calendar app for the iPhone. Enjoy synchronizing your days with all the features you love about Google Calendar, without ever having to leave your Apple comfort zone.

Like its Android sibling, Google Calendar for iPhone takes a colorful approach to displaying your engagements in a daily or three-day view; much like the web version, events from different calendars are categorized by color for quick and easy identification. As well as your existing Google calendars, the app imports and works with any different calendars you already have setup using your phone’s own tools. You can also take a step back and look at the whole month at a glance - though you don’t see individual appointments in this view, it allows you to select a specific date from the calendar and zoom back in to check what you have going on.

Continuing the aesthetic theme, the app takes your diary entries and prettifies them - think a background image of palm trees if you enter the details of your upcoming holiday to the Bahamas. You’ll also get useful supporting data for your day-to-day events, like maps to get you to your next meeting or an idea of the weather when you jet into a new city for the night. And if you’re a Gmail user, you can have the app automatically create events from your email - perfect for having details of meetings and travel bookings plugged into your schedule for easy reference. Features like this bring you the benefits of travel planning apps like Tripit without the hassle of having to forward each email confirmation across first.

Adding diary engagements manually is a breeze, too - this functions in much the same way as the web-based Google Calendar, except that you can tap into your iPhone’s contact list to select those you want to invite to your events. The app can also go some way to predicting where you’ll host each event, and so autofill the location for you.

While many of the features of the app are not dissimilar to things you can already accomplish using Google Calendar on the web, the app’s release means all of those tools are finally bundled up and easily accessible to those of us who just can’t stray too far from our iPhone. A switch to the new Google Calendar for iPhone app means a big step up in performance and productivity if you’re currently using the far more basic features of your phone’s in-built calendar app.

Want to learn more about using the iPhone in a business setting? Give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
April 1st, 2015

Security_Apr1_BEmail is one of the best things the internet has made possible. We use email to signup for websites, apply for jobs, make payments, and much more. But when we put more sensitive information into our emails, we also are exposing ourselves to the risk of data theft. What's more, you stand to lose more than just an email account if hackers get their hands on your vital information. So, here are some tips to strengthen your email security.

Use separate email accounts

Most people use a single email account for all their personal needs. As a result, information from websites, newsletters, shopping deals, and messages from work get sent to this one inbox. But what happens when someone breaks into it? There’s a good chance they would be able to gain access to everything else.

Having multiple email accounts will not only boost your security, but also increases your productivity. You can have a personal account to communicate with your friends and family, another solely for receiving emails from work, and one recreational account for various website registrations and getting newsletters. Wise email users never put all their eggs in one basket!

Set strong passwords

Too many email accounts have predictable passwords. You might be surprised to learn that email passwords like ‘123456’, ‘qwerty’, and ‘password’ itself are still the most common around. For the sake of security, be a little more selective with your passwords. Spending a few moments on coming up with a good password will be beneficial in the long run. Mix upper and lower case letters, numbers, and special characters to form a unique password that makes sense and is memorable to you, but no-one else. Also, never use the same password for all your email accounts. This way, if someone hacks one of your accounts, all of the others are still safe.

Beware of links and attachments

When you see a link in an email, don’t click on it unless you’re expecting the link from a known source, such as from your friend or a confirmation link for your game account registration. The truth is that you never know where those links might lead you. Sometimes they can be safe, but other times they can infest your computer with viruses and malware.

Similarly, if you’re expecting a file from your friend or family, then go ahead and open the attachment. It’s always good to know the person sending the file. But be wary of attachments in emails from strangers. Even if the file name looks like a JPEG image, you should never open it. File names can be spoofed, and innocent files may be a clever virus in disguise, ready to latch itself onto your computer the moment you click on it.

Beware of email phishing

Phishing is a type of online scam when malicious users send you an email, saying that they’re representatives from high-profile websites like eBay, Facebook or Amazon. They claim that there’s a problem with your account, and that you should send them your username and password for verification. The fact is that, even if there was a genuine issue with your account, these companies would never ask for your password. You should ignore these phishing emails and sweep them into your spam box.

It all comes down to common sense when you’re dealing with email security issues. If you’re looking to secure your business emails, give us a call today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 31st, 2015

BusinessIntelligence_Mar31_BIn today’s competitive business environment, large companies have operations in many places within their home country and other parts of the world. Each of their branch offices may generate huge volumes of data on a daily basis, and corporate decision makers require access to those data sources. This is where data warehouses come in. The data warehouse is one of the most important business intelligence tools a business need to have. It turns the massive amount of data generated from multiple sources into a format that is easy to understand. Here’s some background information about data warehouses and their key benefits for businesses.

Data warehouses defined

A data warehouse is a centralized store of all data generated by the departments of a large organization. It is specially designed for data analysis, generating reports, and for other ad-hoc queries. A data warehouse extracts the huge streams of data from a company’s operational and external databases and turns them into meaningful data, so business decisions can be made based on this information.

Differences between data warehouses and databases

The purpose of a database is to record and store current data from users. A database is suitable for the traditional type of data storage method. For instance, a bank ATM uses a database to record their customers’ money transactions in real-time. A data warehouse, on the other hand, is a type of database but specifically designed for data analysis. It is used to store and summarize large volumes of historical data.

Benefits of data warehouses

A goal common to all businesses is to make better business decisions than their competitors. Once a data warehouse is implemented into your business intelligence plans, your company can benefit from it in many ways.
  • Better decision-making - Corporate decision makers will no longer have to make important business decisions based on limited data and hunches. Data warehouses store credible facts and statistics, and decision makers will be able to retrieve that information from the data warehouse based on their personal needs. In addition to making strategic decisions, a data warehouse can also assist in marketing segmentation, inventory management, financial management, and sales.
  • Quick and easy access to data - Speed is an important factor that sets you above your competitors. Business users can quickly access data from multiple sources from a data warehouse, meaning that precious time won’t be wasted on retrieving data from multiple sources. This allows you to make quick and accurate decisions, with little or no support from your IT department.
  • Data quality and consistency - Since data warehouses gather information from different sources and convert it into a single and widely used format, departments will produce results that are in line and consistent with each other. When data is standardized, you can have confidence in its accuracy, and accurate data is what makes for strong business decisions.
A data warehouse is essential for any business that wants to profit from sound business decisions. If you’re looking to implement a data warehouse into your business, give us a call today.
Published with permission from TechAdvisory.org. Source.

March 30th, 2015

HealthCare_Mar30_AElectronic Medical Records (EMR) are growing fast in popularity among healthcare service providers. EMR eliminates paper-based medical information, therefore providing healthcare staff with faster accessibility and easier navigation through patients’ medical records. Although EMR has a user-friendly interface, it is a highly complex system to implement. And without proper planning and implementation, you may not achieve the results you had hoped for. So here are some things to keep in mind when your healthcare business is implementing EMR.

Make sure the way is clear

The most important step before you start implementing EMR is to ensure that your organization’s governance supports this project all the way. You don’t want to have to change direction halfway through the implementation, when things are just about to fall into place. Working closely with key stakeholders and department leaders will help you to avoid roadblocks. So make sure everyone agrees to this strategic change before proceeding.

Assign leaders

Good leadership from dedicated staff is crucial for EMR implementation success. So you need to form a team of representatives from each department. This group of employees must be committed to participating in an EMR implementation plan and managing meetings. It’s important for assigned leaders to have a thorough understanding of the whole EMR implementation process, so they can relay accurate information to their subordinates. These staff should always be present and visible for any inquiries related to the EMR integration.

Prepare for change

The implementation of EMR will most likely change the way your employees work. The transition can be intimidating and, if not addressed early, can lead to a lack of understanding and participation. That’s why EMR implementation leaders must prepare organization members for change. In addition to educating employees about the importance of EMR and how to use it, ongoing support must also be provided during the implementation phase. For instance, setting up helpdesks to answer questions can clear up confusion. Making an early announcement about the transition will also alert employees about the change.

Forecast costs

Implementing EMR can be costly for major healthcare providers. There will be additional costs along the way and, if you approach this with limited resources, you may not fully succeed with the implementation. It is important to accurately predict overall costs required for spreading the word, training employees, and providing support during implementation.

Involve everyone

Since EMR will be used across the whole organization, every employee should be informed about its implementation. They should also receive proper training to learn more about EMR, how to use it, and the benefits it will bring to health care operations. Feedback should be collected from employees before, during, and after the implementation process.

Implementing EMR can be a tricky and time-consuming task, but will definitely benefit your health care practice in the long run. If you want to adopt EMR in your organization, give us a call today.

Published with permission from TechAdvisory.org. Source.

March 26th, 2015

We all have a number of passwords for all the online services we use. You name it: banking, online bill payment, e-mail, social networks, shopping and more. You know it’s incredibly easy to lose track of them all—unless you are committing one of the greatest online security offenses by using one password for everything. One of the best—and most secure—ways to handle your passwords is with a password manager.

It’s not uncommon for password managers to get overlooked when it comes to online security. There is a lingering—and false—concern that keeping all of your passwords in one place can potentially open up all your protected accounts to intruders—if they are able to break into the password manager. It’s a legitimate concern, but password managers use powerful encryption to keep your passwords safe. They are specifically designed to keep you even more secure than you otherwise would be.

Many password managers—including LastPass, KeePass and 1Password—do much more than simply “remember” your passwords. They also offerpassword-creation assistance. They will tell you if a password is too weak or just right. Some managers offer the option to generate a secure password for you. Since you don’t need to remember it, it can be more complex. They are compatible with a number of platforms and they are packed with customizable tools to keep you safe.

March 25th, 2015

Productivity_Mar25_BAre your corporate meetings the hotbed of productivity and decision making that they should be? Probably not. Of the billions of meetings held in organizations around the world each year, too many are slow, lacking pace and without focus - and, in truth, plenty of those meetings probably don’t even need to be held in the first place. But there’s a solution, and it comes in the form of Do.com. The meeting productivity platform is growing fast and its two most recent announcements will have you sitting up, paying attention and putting the service to use.

Do.com aims to end what it terms ‘meeting hell’, and the platform is currently used by more than 5,000 organizations from top businesses like Dominos to sectors of the US government. When you add Do.com to your company’s productivity strategy, you benefit from a host of meeting-oriented features including management of agendas, notes and actions. The tool can also be used to share files for the purpose of discussion during meetings, and to display a timer to keep deliberations on track and avoid that ultimate hell of never-ending meetings.

The cloud-focused application has signaled it is on an upward trajectory, recently adding $2 million in funding. The additional capital will be used to further expand Do.com and its features, as well as the team behind it. Consequently, it appears that now is a great time to be getting onboard, with lots more to come from it. The most recent technical development to be announced is its new integration with Office 365. This will give Do.com further relevance and usability value to business owners around the world who are already taking advantage of the numerous benefits of the Microsoft cloud-based suite of productivity applications.

Do.com can already be used in conjunction with Evernote and Google Apps like Drive and Docs, but the move to integrate with Office 365 puts it in reach of an ever larger audience. Those not yet accustomed to high-tech meeting solutions may still be using pen and paper to manage their company get-togethers. But Do.com identifies its technology-based competitors as core cloud applications such as Dropbox, Trello, Evernote, Google Apps - everything from Docs to Calendar to Drive - and even good old email. Yet Do.com does something these individual apps don’t - while they all tackle one particular element of the organization and follow-up to a meeting, Do.com handles the whole lot with a single holistic, meeting-centered approach. With its latest moves, that’s what the platform hopes will be attractive to productivity-deprived business owners.

Want to find out more about Do.com and other productivity and cloud-based technologies? Get in touch today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
March 23rd, 2015

BusinessContinuity_Mar23_BBusinesses can face disasters at the most unexpected times, whether that’s a flash flood that takes down your servers or a sudden power outage during a thunderstorm. And when these events do happen, you as a business owner must have a business continuity plan (BCP) in place, to ensure that your company doesn’t go out of business for good. But for most people who are new to business continuity, words and terms used by BCP experts may sound like a different language. Here are some popular business continuity terms that are often tossed around.

Battle box - a tool box where necessary equipment and vital information are stored. These objects and pieces of information should be useful in a disaster. Typical items include a first aid kit, laptop, protective equipment, and communication devices.

Business impact analysis (BIA) - a process to evaluate the impact that a disaster may have on a business. The BIA shows what a business stands to lose if some parts of its functions are missing. It allows you to see the general picture of your business processes and determine which ones are the most important.

Call tree - a comprehensive list of employee contacts and their telephone numbers. Call trees are used to notify out-of-office employees about a disaster. Companies can use a software program to contact people on the call tree by sending automated emails and text messages. In order for a call tree to work, employees should provide alternative contact options and their information must be up to date.

Data mirroring - a duplication of data from its source to another physical storage solution or the cloud. Data mirroring ensures that crucial information is safe, and companies can use the copied data as backup during a disaster.

Exercise - a series of activities designed to test a company’s business continuity plan. When an exercise is carried out, there will be an evaluation to decide whether a BCP is meeting standards or not. An exercise can identify gaps in, and the drawbacks of, a BCP and is therefore used as a tool to revise and improve a business continuity plan.

Hot site - an alternate location equipped with computers, communication tools and infrastructures to help a business recover information systems affected by the disaster.

Plan maintenance - a process of maintaining a company’s business continuity plan so that it is in working order and up to date. Plan maintenance includes scheduled reviews and updates.

Recovery time objective (RTO) - a period of time in which companies must recover their systems and functions after a disaster. This is the target time for a business to ideally resume its delivery of products and services at an acceptable level. RTO may be specified in business time (e.g. one business day) or elapsed time (e.g. elapsed 24 hours).

Business continuity plans can be a hassle to design and implement without proper understanding of their requirements. If you want to learn how you can protect your business from disasters, give us a call today.

Published with permission from TechAdvisory.org. Source.